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5 Ways To Get The Best Out Of Social Media Marketing
What comes to the mind when you come across the appellation " Social Media Marketing"?
First, you must know that man is a social being. From time immemorial, humans have always lived in groups. Humans love to interact and relate with fellow humans as that brings a sense of belonging, warmth and acceptance. With time, the need for continued relationships with people from far and wide keeps increasing and this led to the creation of different social media platforms. The essence has always been to promote human communication with each other, build relationships and make it easier for people to meet new people from different parts of the world. It is through social media that one can confidently interact with another who's in a far away country. Initially, phone calls were bridging this gap but they became too expensive and didn't really give people enough time to bond and interact with friends, loved ones, family members and acquaintances who were in countries farther away from theirs. However, social media came to the rescue. Social media has provided a faster, cheaper and more friendly means of communicating with people from different parts of the world. As if that's not enough, social media has created the biggest market in the world.
In a layman's understanding, a market is a place where people meet for buying and selling of goods and services. In his thoughts, a layman assumes that a market must be a confined area where buyers and sellers must have to meet physically. However, this is not acceptable. Economists opine that a market is any medium through which buying and selling can take place. That means a market must not be a physical building or setting but any means through which buying and selling can take place. If a buyer and a seller can reach an agreement to get a business done via phone calls, then they have carried out business transactions through a platform which becomes their own market. Therefore, any medium through which buyers and sellers can Interact and get business transactions done, that is a market. Therefore, most social media platforms have become marketplaces. As a freelancer, how do you intend to take advantage of the opportunities inherent in social media platforms and sell your product?
In this article, we'd have a thorough insight into the best ways to get the best out of social media as a marketing platform.
Social media marketing has become what oils the wheels of most businesses.
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The Strength In Number
There are millions of people who use different social media platforms and you can reach them with one click of the finger. What is interesting here is that throughout the sojourn of man from the stone age, there's never been a platform where you can easily find millions of people in a matter of seconds. Physical markets are limited as even public address systems cannot do justice to the need to reach many people simultaneously. The strength in the number of people on social media platforms cannot be readily found anywhere else. Social media platforms have become the perfect market for everyone - big businesses, small businesses, start-ups and several other kinds of business organizations. Why do you think everyone is struggling to find an online space for their products and services? The reason is simply because people have come to realize that the strength of every business success lies in the number of patronage. The more people you are able to reach, the more sales you'd make. That desired number of people is available on social media. Recognize this very important point and begin to position yourself strategically in order to succeed through social media marketing.
Have A Verifiable And Reachable Social Media Presence
A sole proprietor who is running a small retail business will always be found sitting in his or her shop everytime. In fact, these kind of business owners stay up late into the night and most times, they try to stay close to their shops so they can be easily accessible. You cannot go to a big company during business hours and find it under lock and keys; maybe because the manager didn't come on time or something similar. These things don't happen. Every business organization is strategic and goal-oriented and this is seen in their availability. If you must succeed through social media marketing, then learn to have a real social media presence - one that can be verified and accessed at any point in time. The world is moving at a fast pace. When sojourners tried to find out whether the earth had an end point, they kept going round and round in circles. This shows that the earth doesn't have any endpoint but keeps revolving continuously. In the same vein, you must know that businesses will keep thriving with or without you. When you are not available, there's going to be someone else who would not only be available but would offer better services than you. You want to succeed as a social media marketer? Then be available.
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Attract And Retain Clients
Every idle interaction you engage in on social media can either get you a new client or make you lose a potential client. With all the madness and uncouth displays going on in the social media space, learn to be unique and different. Stand out. Know how to communicate with whoever you come across online. Learn to attract these clients with your grace and good nature. Present yourself in a way that they'd want to have nothing to do with any other person. With each client that comes, another follows. Don't treat clients with disdain because you believe there are many people on social media and you can always get new clients. No. Learn to treat each client specially like he or she is the only one you've got. Your social life has to be top-notch because it is not easy to relate with strangers. No one cares about your personal problem. Try to be cheerful as much as you can.
Show What You've Got
If you are selling a product, always display it. Don't be ashamed of what you sell. Even the least product will attract buyers when there's a good marketing strategy on ground. The best marketing strategy is knowing how to showcase what you sell regularly. You cannot afford to get your product off clients' and potential clients' sight even for a second. Your product should dominate your profile. Don't wait to be asked before showing what you sell. What you sell should be everywhere in your timeline. Don't give them any chance at all on social media. Ensure your product is always seen. Remember the saying that out of sight is out of heart. Don't take chances. Continue showing your product.
If you are offering services, be seen doing it always. Make videos of what you do and be unapologetic about it. Let them see you rendering that service over and over again.
Repeat The Process
Do not relent when you have achieved little success. One success begets another provided effort remains constant. Whatever you have done well, keep doing it. Are you having more than enough clients now? Good! Keep doing what you were doing before. Don't end the process. Keep doing it. Repeat the process again and again.
Easy Answers
1. The strength in number
2. Have a verifiable and reachable social media presence
3. Attract and retain Clients
4. Show what you've got
5. Repeat the process
For a successful social media marketing career, join freelance platforms like UpMyChain, where you'd meet like-minds.
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