How to Grow A Freelance Digital Marketing Agency

How to Grow A Freelance Digital Marketing Agency

How to Grow A Freelance Digital Marketing Agency

You can grow your Digital Marketing Agency if you follow this guide that I am about to show you. These are guidelines that digital commerce agents have used over the years to grow their agencies. One thing is to start a digital marketing agency and another thing is to grow the agency. Digital commerce has become a huge part of the business sector these days. This type of marketing has overshadowed traditional methods like newspapers, TV, magazines, and radio. For three main reasons.

1. It Is Faster

This method will promote information about your products faster than traditional advertising methods. Your audience can know about promotions, offers, the emergence of a new product, or information about a product quicker when you use digital methods to transmit the information.

2. It Has A Wider Reach

This method of advertising will send product information to a larger audience than other methods. It targets everyone that uses technology and that is a large part of the human population.

3. It is cheaper

Compared to other conventional forms. It cost less to use. It is less expensive to create a banner and transmit it online than to pay for print in a newspaper or magazine.

So, are you interested in starting a freelance digital marketing agency? Going freelance is not a bad idea. There are enormous benefits to becoming a freelancer. First of all, being freelance allows you to explore and grow because you will be working with your own rules. When you work in an office for a boss you might not have the opportunity to explore since you will be working under someone else rules.

Secondly, freelancing allows you to earn money from home. In freelancing, you work from the comfort of your home as it suits you. Thirdly, in freelancing, you earn more money than most regular office jobs because you would be offering your services to multiple clients. If you are finding it hard to get clients you should join an online freelance market platform. A freelance market platform is a freelance website where a freelancer can find jobs, and clients can find freelancers to hire. A freelance marketplace connects you with clients. An example of a good freelance marketplace is upmychain.com. upmychain.com provides a safe and secure platform where clients and freelancers can meet and communicate.

To grow your Digital Agency you should first of all start one. These agency makes use of various technology-driven tools to carry out their business of advertising products for companies. Some of the major tools used are;

Emailing Tool:

This one involves sending messages and promotional offers to customers and potential customers through email. It starts by building an email list.

Search Engine Optimisation:

This involves optimizing content for search engines. This drives organic traffic for websites. If the contents are optimized, they would come up on search engine results. Since most people rely on search engines to provide answers to their questions, when they search for an item on search engines they are most likely going to patronize the website that comes up on search engine results.

Affiliate: This is one whereby affiliates are paid a commission for promoting a product to their audience. These affiliates are usually bloggers, influencers, and people with a large following.

Let us assume that you have already started your digital agency, you already have a platform, maybe a website, or a blog, what next should you do to make it grow? You have to get clients right? and you have to grow your business, so how do you do that?

1. Get The Right Team

You should first ensure you have the right team at your disposal. Ensure you have competent hands at your disposal. Get those who are well-enlightened and experienced in the various tools of digital commerce. The thing is, your team is your asset in this business. If your team is not doing the right job for your clients then your business is going to take the hit. Invest in the people who are well grounded in the field. This business is a highly competitive one. Digital marketing agencies are springing up every day, you have to be at the top of your game to beat the competition and the right team at your disposal can help you achieve that. At the same time, you have to work on yourself and improve your skills, new tools are popping up daily that digital agents are using to get good results. Artificial intelligence enhances marketing, get acquainted with these new tools to get an edge over other agents. You can make up your team with other freelancers just like yourself, you can find the best freelancers to hire at upmychain.com. At upmychain.com you can get freelancers who specialize in article writing, search engine optimization experts, virtual assistants, graphic designers, developers, programmers, etc. It is cheaper to hire freelancers online, freelancers charge less than a physical workplace employee. The salary of a physical workplace employee would include transportation allowance, wardrobe allowance, etc. Also, hiring physical workplace employees would cost more because you would have to get physical office space and equipment.

2. Grow your Audience

Businesses will patronize your agency if it is popular. Advertise your agency on social media platforms. Let people know about what you do. Businesses would trust you to grow their brand if you can grow yours. Get acquainted with familiar names in the business, take pictures with them and post them on your platform. If people see you with authorities in the field that they trust, some of that trust would rub off on you. Of course, you have to grow your email list for email marketing; to do this you have to offer something in exchange for an email address.

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3. Do Something Exceptional

Incorporate something exceptional in your agency, one quick way to grow your business is to provide something or a service that others don’t usually give. You should be known for something that makes you stand out from other agencies. For example, you can charge low fees; this might cost you at the beginning but it would be beneficial in the long run.  You may offer free service to a client that promises to hire you and give them a free trial, if the trial period goes well you would have won yourself a paying client.

4. Study Businesses Marketing Strategies for Loopholes and offer to fix them.

One way to gain a client is to tell them what is wrong with their marketing plan and provide solutions. This would pass a strong message to the client that you are good at what you do.

5. Publish your Customer’s Feedback

This is one very helpful strategy that brands use. Get your client to make a short video of their positive experiences with you and post this on your platform. Clients rely on positive feedback to build trust. This means you have to work hard to make your clients happy so that they will not leave a bad review for you. A review is a feedback from your clients on how much or less satisfied they are. If you’ve impressed them you would get a good review if not they’ll give you a bad review. When your business is online you have to be very careful not to get a bad review because potential customers often judge you based on the reviews you have.

6.  Grow your Website

Make sure you work on your website or blog whichever one you prefer. Make it easy for clients to access, and create an easy signing-up process. Make sure to follow up, and make it engaging to keep relationships with clients alive.

7. Do Research

There are new and innovative ways that business use to improve customer satisfaction thereby generating leads, chatbox is one example. Give your clients quality advice that would drive up sales. Clients rely on your agency to do this.

8. Make Use of Artificial Intelligence

These days, artificial intelligence can help you detect customers’ interests, and what customers want to buy. This would greatly help improve your business. You can also add a conversation user interface this would help provide answers to your client without human intervention.

9. Invest In The Right Tools

As a digital marketing agent, you should invest in the right tools. You need the right tools to work in this business. You need to equip yourself and your team with the right online tools to work with. There are a lot of tools available for digital marketers, and some of them are free. As a beginner, you may start with the free tool and when you start getting more clients and your job starts demanding more, then, you can subscribe to the paid tools.

You would need email marketing tools;

 Email Marketing Tools:

For email marketing, there are a lot of email tools you can use; mailjet, omnisend, sensible, sender, etc. When it comes to emailing you need to have a strategy. You would have to draw out the type of email to send, the quality of the email, and the timing has to be right too. You shouldn’t just dump too much mail on people, or less quality mail. If you do that you would just get reported as spam and get blocked, and people would unsubscribe from getting emails from you and this would not be good for business. Some tools would help structure email marketing for you, for example, mailjet, omnisend, sensible, and sender. Some of these tools are free, some others you would have to subscribe on and pay some amount of money.

10.  Social Media Advertising:

This form of advertising gets you closer to your audience. An example of a social media platform that would be profitable for you to advertise on is Facebook. Facebook has the biggest number of users, and it makes it very easy to advertise there. You also have Instagram which is suitable if you are targeting an audience who are interested in fashion and beauty. Instagram is also an easy tool to use for social media marketing. Then there’s LinkedIn which is appropriate for business-to-business advertisement. There are tools you can use to enhance your social media experience example of such tools are HubSpot, edger, and buffer, these tools help you stay active on social media which is very important.

11. Search Engine Optimisation And Content Marketing

Content marketing involves producing content to gain audiences’ attention. Producing content is one thing, getting it to a large audience is another, there are SEO tools that can help you ensure that your content gets a large number of views and come up on search engine results. Examples are Google search console, Kwfinder, SEMrush, etc. If you can’t create content yourself, you can hire content creators to do it for you, you can find such to hire at freelance websites like upmychain.com. These are some of the tools you should invest in if you intend to grow your digital marketing business.

In conclusion, you should ensure you start right. You need to prepare well, study all the digital marketing tools and angles and grow your followers. Growing your digital marketing agency may look like a lot of work, that’s because a lot of work is involved but all those work would yield good results. They say no pain no gain, right? A lot of companies have made it big in this business and you too can make it. I hope you found this article helpful, I hope you have learned about how to grow your digital marketing agency.

Easy Answers:

1.  Get the Right Team

2. Grow Your Audience

3. Do Something Exceptional

4. Study Businesses Marketing Strategies for Loopholes and offer to fix them.

5. Publish your Customer’s Feedback

6. Develop your Website

7. Do Research

8. Make Use of Artificial Intelligence

9. Invest in the Right Tools

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