Pros And Cons Of Freelance Graphic Design

Pros And Cons Of Freelance Graphic Design

Graphic design is about creating visual contents that are attractive and business oriented. The human mind has been programmed in such that we are easily attracted first by what we see. If you're taking a walk down the street and you see two houses ahead of you. The first house has no light while the second is completely illuminated by bright and beautiful lights. Which of these houses will get your attention first?

The answer to this question gives you a better understanding of what graphic design means and the role it plays in business and digital marketing. A good advert will be aided by great graphics. A good product will remain unknown unless there's a good visibility attached to it. This is what graphic designing does to products, goods, services, websites and every other aspect of human endeavour. Freelance graphic design is the process of doing graphic design jobs remotely. It has to do with getting graphic design jobs done without having to meet with clients physically. This has become a another very significant aspect of freelance.

Table Of Contents

  • What is freelance graphic design?
  • How to become a freelance graphic designer
  • Opportunities available for freelance graphic designers
  • Pros and cons of freelance graphic design

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WHAT IS FREELANCE GRAPHIC DESIGN?

Freelance graphic design is the use of visual contents to create needed business awareness for clients online. The knowledge of graphic design is about creating visual contents that are not only beautiful but are also able to drive business needs and make their attainment pretty easier and faster. A freelancer typically carries out this service online. There's actually no need for physical meeting between the freelance graphic designer and the client. All the client has to do is to inform the freelance graphic designer the kind of visual content they want to create and the aim of the visual content. The freelance graphic designer takes it up from there.

HOW TO BECOME A FREELANCE GRAPHIC DESIGNER

To become a freelance graphic designer and succeed in it requires that you follow the following tips:

  • Know the target audience
  • Know the purpose of the content
  • Be imaginative
  • Be creative 
  • Combine the right colors

1. Know The Target Audience

The first step to becoming a freelance graphic designer is to know those who are supposed to be reached through the visual content. People have different preferences and you must understand that you cannot use the same visual pattern for different people. There are people who love flashy contents and there are those who'd prefer a more discreet content. So, for a start, you have to know the target audience.

2. Know The Purpose Of The Content

Before you do anything, you must first find out why you should create the content in the first place. Contents can be created to create awareness of a new product, service or company. Contents can be created as a form of logo or for advertisment. If you have a good understanding of the reason behind the need to create a visual content, then you'd be in a better position to create visual contents that will help clients meet their organizational or personal goals.

3. Be Imaginative

Imagination is the bedrock of creativity. A good graphic designer must be able to make imagine something before bringing it to fruition. Your ability to be imaginative gives you the chance to come up with visual contents that resonate with what the audience wants. Your first imaginative tendency is to assume you are the target audience, then think of something you'd love. Your content should first be seen from the prism of your own imagination.

4. Be Creative

Without creativity, there's no graphic design. A freelance graphic designer must really know how to get creative. The best visual contents are products of creativity and creativity comes in the following forms:

  • Creativity starts in your mind
  • The creative thing in your mind becomes an idea
  • You then physically interprete that idea using softwares or by hand, combining colours, using right measurements and all of that.

5. Combine The Right Colors

A good freelance graphic designer must know how to use colors correctly. There are contents that require very bright colours and others that require colours that are not so bright. It is your responsibility as a freelance graphic designer to know the right colours to use and when to use them. Some contents need just one color, some need few colors and others need many colors. You must understand these things and apply them correctly.

6. Gather The Right Designing Tools

There are certain tools that aid your work as a graphic designer. You have to find the best software that can help you do great graphic jobs and have them handy. It is important that you understand that graphic designing jobs have been made pretty easier and faster using some of these tools. These tools will greatly make your graphic jobs come out better. Ensure you have them and learn to use them. 

OPPORTUNITIES AVAILABLE FOR FREELANCE GRAPHIC DESIGNERS

Freelance graphic designers are amongst the most sought-after freelancer today. Every single product needs graphics. Every single service needs graphics. Every single website needs graphics. Every single firm, both online and offline needs graphics. Start-ups need graphics. You'd need the services of a graphic designer to create logos, brand names and brand identity. So the opportunities are enormous for graphic designers. We can outline these opportunities below:

  • Website graphics
  • Product and service graphics
  • Logo
  • Branding
  • Online presence
  • Advertisment
  • Social media marketing
  • Image, etc.

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PROS AND CONS OF FREELANCE GRAPHIC DESIGN

The following are the pros of freelance graphic design:

  • Graphics give a firm, business, website or organization a distinct image.
  • Graphics differentiate one product or service from another.
  • Graphics help to eliminate the confusion that comes from products looking alike. 
  • No brand exists without a unique visual feature.
  • Graphics are ever present in games, websites, marketing, branding and video creation.
  • Freelance graphic designers earn really good money especially those using UpMyChain freelance marketplace.

There are very few cons and they are:

  • The cost of freelance graphic design is usually very high.
  • Errors in freelance graphic design can be really costly.

Easy Answers

  1. Know the target audience
  2. Know the purpose of the content
  3. Be imaginative
  4. Be creative 
  5. Combine the right colours
  6. Gather the right designing tools

If you found this article helpful, do well to leave a comment using the comment box below. 

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