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Top 5 Reasons to Hire an SEO Expert
It is commonly thought that Search Engine Optimization can be accomplished by just reading a few articles or books in the marketing world, but there is a misconception here as well. Additionally, there is a perception that it is not so much a marketing practice as it is manipulation to get your website ranked higher for various search queries by manipulating the search engines.
You might think that you just have to change a few title tags here and there, stuff a few keywords here and there, buy some links over there, and it will all be fine, right? But, no, this is not the case.
To succeed with search engine optimization, also referred to as SEO, you need to conduct rigorous research, try different strategies, monitor your progress constantly, and understand numerous metrics to be successful. It is a constantly evolving and ever-changing business. You cannot leave it untouched and expect it to perform in the future, as it is not a practice that can be left untouched and assumed to continue to perform.
SEO is a fusion of marketing, development, and public relations, which involves coordinating targeted marketing, development, and PR to form a forward-looking and flexible strategy. It takes expertise, experience, and a professional with extensive knowledge.
To understand why, here are a few reasons...
1. You Don't Know What You're Doing
You are undoubtedly not the most knowledgeable of SEO or have the technical skills required to create and maintain a successful SEO campaign if you are reading this article. It is okay - really, it is! SEO has an ongoing learning curve that is continually evolving, so it is essential to monitor and tweak your campaign continuously to ensure success.
Having an experienced SEO professional monitor your SEO campaign's moving parts will ensure your campaign's success because numerous moving parts work together to accomplish your goal.
To ensure the success of an SEO campaign, it is necessary to monitor the following:
- Analyze the data
- Check site performance
- Monitor rankings
- Track backlinks
- Keep tabs on directory listings
- Identify new content
- Study the competition
We can take raw information from various sources and use that data to formulate comprehensive SEO strategies that will impact your organic traffic the most. SEO professionals can take this raw information to make comprehensive SEO strategies. Consequently, we can make prioritized recommendations that will result in better organic insights, strategies, and results.
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2. You Lack In-House Resources
A lot is going on in your business, so your team needs to focus on maintaining your growth rather than creating a DIY SEO campaign to achieve your goals. To set up and monitor a well-functioning SEO campaign, several resources must be utilized, including the following:
- Time
- Expertise
- Money
Professionals who have made SEO their livelihood are the best people to help you keep on top of SEO trends and to apply what you learn. Using our SEO strategies, you and your team can focus on what you do best - serving your customers and growing your business - while they do the research, analyze, and move forward with SEO strategies. They will handle all aspects of driving more qualified organic traffic and leads to your website.
3. Minimise Project Failure
To ensure the quality and integrity of the search results provided by Google and other search engines, they have gone to great lengths to ensure they do not compromise on either. There has been a lot of algorithm change in search engines over the years to keep up with tactics marketers and webmasters use to manipulate search results. These changes have resulted in the guilty party's search ranking being decreased or eliminated from search results altogether.
Additionally, it has been speculated that these algorithms work in real-time, meaning that black hat SEO tactics or poorly executed SEOs are more likely to get noticed.
To increase their organic visibility with search engines, many marketers and website owners make mistakes when taking shortcuts in optimization. Here are a few of these costly SEO mistakes and how to avoid them.
- Purchasing backlinks
- Stuffing keywords
- Creating irrelevant pages
As a result of these mistakes and shortcuts, businesses have lost substantial sums of money and resources over time by having to conduct a significant amount of onsite and backlink cleanups. As soon as Google or any other search engine notices that your website is making these common mistakes, it will result in penalties that will result in your website losing valuable organic search rankings as well as valuable real estate, reducing your chances of appearing in front of potential customers or targeted audiences.
Professional SEO experts are aware of these mistakes and build an honest, targeted SEO campaign to build links organically, use keywords naturally on your website, and create content that will appeal to your target audience. It is important to remember that when you hire an SEO professional, you are not taking shortcuts. Instead, you are building something bigger and better than your competitors, something that your target audience will most likely value.
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4. Granular Research
SEO professionals use best-in-class tools to gather the best data and utilize it for the best results. Using Google Analytics is not that difficult, but the real benefit lies in converting that data into actionable insights that can inform your ongoing SEO and strategy efforts.
It is the job of SEO professionals to take the data and apply it to the demographics and psychographics of your target demographic so that all the work carried out in the future is prioritized following the strategy, budget, and scope of the campaign.
You can give your potential customers and target audience exactly what they want by properly analyzing and applying data from multiple sources when you know how how to do the same. This is the single source of truth for an SEO campaign. This is what a professional SEO does for you.
5. Get Real ROI
A professional SEO agency will help you attract more qualified traffic and leads to your website for a higher return on your investment in SEO. It is not just about driving traffic to your website. It is also about driving the right traffic to your website.
A professional SEO agency, when they're running your campaign, SEO experts can track:
- Branded traffic
- Non-brand related traffic
- Links from other sites
- Your rankings
- Your revenue
Your team can be provided with accurate information about how their work is positively impacting your bottom line in a detailed and precise way. It is advisable to seek the assistance of an SEO professional who can provide customized reports and analytics to show you the real ROI of your current SEO campaign. If you are having difficulty tracking the performance of your current SEO campaign, it is best to seek the help of an SEO professional.
If you're seeking to hire an SEO Expert, consider availing services of our Professional SEO experts on UpMyChain.
Easy Answer:
- You Don't Know What You're Doing
- You Lack In-House Resources
- Minimise Project Failure
- Granular Research
- Get Real ROI
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