A social media contest has many benefits when done properly and effectively, they are a great way to give businesses a boost in terms of awareness and really connecting with your audience.

When a contest is run effectively it is a great way to build a strong following. People might not know about a brand or a business until they have heard about it after their family, friends and social cliques share them – and a contest would definitely help them do just that.

A contest is a great way to build awareness about a product or a page. This is because savvy contest platforms like Binkd come with a “share” button which people uses to share with their friends. It pushes the contestants to spread the word out.

 Contests are a great way to convert your business leads into valuable customers – especially in the case of the winners because they had just tried your product for free (if you chose the wise path of offering your product as a gift and not a random iPad) and they will most likely return to purchase more if your product satisfies them.