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7 Keys To Understanding And Utilizing SEO
The SEO word has become loosely pronounced by virtually everyone who deals in the online space. Like you already know, SEO stands for Search Engine Optimization. However, an interpretation of the words separately gives you a clearer explanation of what it really means.
Let's start with "Search Engines". The first thing that comes to my mind whenever I hear the words search engine is Google. Truly, Google is the most popular search engine around. Other search engines include Yahoo, Bing, Baidu, DuckDuckGo, etc.
So basically a search engine is a platform where you can ask questions on different contents, do research and get every result you desire.
Another important word to take note of is " Optimization". To optimize means to make something stand out as the best or to make something visible ahead of others. To optimize a file means you'd make the best use of that file, and or make the file the best amongst others.
Therefore Search Engine Optimization means making a particular platform, product or content to stand out on search engines. This is perhaps the greatest expectation and desire of every online business. People cannot get to know about your online presence unless you have a great means of making it visible above your competitors. Your competitors are those who are in the same line of business as you. You must be easily seen when people search for products or contents in your niche. Otherwise, it'd be difficult for your brand to become known and an unknown brand cannot make good returns. As a freelancer, you must also identify with SEO-compliant platforms like UpMyChain.
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Look at this analogy.
You want to find out everything one needs to know about blueberries for research work. Then you go to Google and search "Blueberry". What happens?
You'd notice that there would be many results from the top to the bottom. As a rational person, which of the results will you click? The answer is simple. Every rational person will click on the first result. Reason being that the best results will always come out first before others on Google. This goes to show that those behind the result have a good search engine optimization mechanism in place. Whatever you ask from Google will always give you different answers ranging from the most optimized to the least. Every single reply has similar replies. Every single product has similar products. Every single business has similar businesses competing with them. If you want to stand out on Google, you must take search engine optimization seriously. That's the greatest visibility any online platform can achieve.
In this article, we'd look at the 7 keys to understanding SEO, its impact and significance.
1. SEE SEO FROM THE PERSPECTIVE OF VISIBILITY
You cannot duly understand the essence of SEO until you understand the need for visibility. A wise businessman cannot enter into the business of selling cars in a small and undeveloped hamlet. Reason being that such a business will thrive when it has visibility. Who's going to patronize you in such a small hamlet that lacks the basic necessities of life. If you understand visibility, you wouldn't venture into that in the first place. Every business in fact needs visibility. Remember, the world has gone digital. If you are only physically visible, then you yet to achieve true visibility. The most important form of visibility is online visibility and this is most effective on Google. Has any day ever passed in your life without you asking Google one question or the other? Honestly, for me there hasn't been such a day. Google is the closest companion you can ever find in this digital world. If you want your business to become well known, you have to be visible on Google and that can only happen through search engine optimization.
2. UNDERSTAND THE EXISTENCE OF SEO KEYWORDS
SEO is all about keywords. How does it work? It's very simple.
In every profession, niche or product, there are words that are commonly used. These words become the keywords for that particular profession. Therefore, if you want to penetrate Google in that profession, then you must as a matter of fact employ the use of those words effectively. Then have quality contents. Once you are able to make good use of the right keywords for a specific target audience or purpose or product, then you are on your way to achieving optimal success in your chosen field. Freelance websites need this. Firms that render services need this. Virtually every field of human endeavour needs to be seen and accessed on Google and other search engines if need be.
3. KNOW HOW TO USE THE RIGHT PICTURES
Pictures are very effective ways of attracting the attention of people. An individual must first see before knowing. A picture speaks a thousand words and gives deeper meanings that were not explicitly spelt out. As an SEO expert, you must learn how to use the right pictures for every cause and occasion. When you make great write-ups, they become more effective, visible and impactful when they are accompanied by equivalent pictures.
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4. COMPARE AND CONTRAST
You have to understand that no platform or product exists in isolation. Always check what other people are doing and compare with yours. This is how to learn and grow. Those who started before you should serve as a guide to you. When you get into a new field, the first thing to do is, find out how things are being done there. You must endeavour to find out the kind of words, pictures and paraphernalia others are using to succeed. Then compare with yours and improve accordingly. SEO compliance is all about following the acceptable methods already existing and have proven to be effective overtime. So, to know these existing methods means you'd have to check what others are doing. This will put you on the right track to making your online presence known.
5. STRATEGIZE
While it is necessary to do what others are doing, it is actually more profitable to come up with new strategies that are proven better and efficient. Being able to map out a strategy places you above others effortlessly. A strategic SEO-compliant article can produce a million great results. A strategic SEO-compliant platform becomes the cynosure of all eyes and attention. Skilled people do things properly while great people do things extraordinarily. When you want to stand out, you'd do what others are doing but in a specially strategic and unusual way. Anyone who can strategize can excel.
6. DO CHECK-BACKS
After every activity geared towards achieving great search engine optimization, you must go back and check the result of what you have just done. This is the real means of monitoring one's progress. Don't just get something done and go your way. You must go back to what you have done and find out how effective it was in driving your SEO goals. Your success shouldn't be assumed but measured using the right indices. Don't ever assume that you have done something right when you haven't done any form of confirmation and appraisal checks. Be intentional about doing checkbacks after every effort. Achieving optimal SEO goals cannot be determined by assumption. Use real life parameters to measure your SEO success.
7. KEEP GOING
You don't relent after every success, no. Instead, you keep going again and again. SEO success does not happen overnight and one single result is not the end. You have to continue doing what you have done. You must learn to consolidate on every SEO success. That way, you'd keep getting better and better until your online presence skyrockets to the peak. This would define your true SEO success.
EASY ANSWERS
- See SEO from the perspective of visibility
- Understand the existence of SEO keywords
- Know how to use the right pictures
- Compare and contrast
- Strategize
- Do check-backs
- Keep going
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