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The SEO Freelancer

The SEO Freelancer

The acronym SEO stands for Search Engine Optimization. SEO is simply an ideology or a concept whereby an individual tries to raise and improve the visibility of his or her website by making certain improvements on the site such that it becomes easily accessible to people when they search for products or services that are related to your business on Google and other search engines. An SEO freelancer is an expert in the field of search engine optimization having mastered the rudiments of the concept and knows how to put them into effective use to meet set goals. Considering the sporadic increase in the level of business competition online, it has become necessary that your business page or website is able to attract attention of current and intending customers by having a better improved visibility. SEO expertise has become very important in the world of online business and this has attracted many freelancers to seek jobs in this field having learnt what it takes to be SEO experts. Search Engine Optimization has become a very vital and significant part of digital marketing today. As a freelancer you can decide to pursue a career in search engine optimization as it has become a hot cake in the freelance and online business market.

Table of contents

  • Why become an SEO freelancer?
  • Qualities of an SEO freelancer
  • Opportunities for SEO freelancers
  • Demand for SEO freelancers

WHY BECOME AN SEO FREELANCER?

An SEO freelancer is a very important part of most online businesses. You are advised to become an SEO expert because of the following reasons:

  • Visibility
  • Competitive advantage
  • Accessibility
  • Brand name
  • Financial power

1. Visibility

The very basic job of an SEO expert is to make a website, product or service to become very visible to the public on search engines. There are very common terms used for a particular product or service and it is the duty of an SEO expert to use the right terms to drive traffic and make whatever platform they are promoting to become easily noticeable. The visibility part of every website and product/service is impossible online without the creative and experienced hands of an SEO expert. SEO freelancers have become highly needed in the world of online business and digital marketing.

2. Competitive Advantage

The more visible a product, website or service becomes, the more the chances of them doing better than their competitors. When you go online and make enquiries using search engines, you are most likely going to consider the most visible responses presented. This means that the chances of working with or patronizing the visible platforms are quite higher compared to others. This is progress for them and gives them a better advantage ahead of those who are in the same line of business with them. SEO experts help to ensure a start-up is able to compete favourably and even get ahead of their competitors.

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3. Accessibility

The more visible a business, product or service becomes, the more accessible they become. Access is a function of visibility. You cannot have access to something that is hidden. Most online services work by giving users the chance to create unique user identities and passwords. With this, no one else can access the service except the user who is duly registered. This is what access means. You cannot be accessible unless you make it possible. Businesses who want people to have access to their online platforms, products and services have to employ the services of SEO experts in order to make it happen. Only access can drive business growth.

4. Brand Name

The most effective aspect of SEO expertise is that it creates brand names intentionally. Whenever you become very visible to the public and people can easily access you, you automatically become a brand. If a stranger asks to get recommendations from social media platforms, you know the obvious response they'd get, don't you? Now that's the essence of branding. Once you are known all over, you become the first option that comes to people's minds when they have to make a recommendation. Brand name is made very possible through the activities of SEO experts because they bring your business to the fore. Once you are in the forefront of online search engines, more and more people will start getting used to you and you become their favorite brand.

5. Financial Power

The financial power of a well-known business can never be the same with one that is still laden with obscurity. The more you become known as a brand, the easier it is for you to drive patronage and increase in patronage simply means more money. When people can easily get access to a platform, they'd stand a chance of using that platform more often. A platform that has a high traffic will become more financially viable. Now this is the financial power that gets accrued to your business when you hire the services of SEO experts. SEO freelancers are the best around because they undergo continuous learning and training using new trends. The financial power of a business online will improve drastically when they employ the services of SEO experts.

QUALITIES OF AN SEO FREELANCER

An SEO freelancer must possess the following qualities:

  • Research Enthusiast

An SEO freelancer must be in love with doing research at all times. You have to understand that online visibility and digital marketing deals with keywords. You cannot know these keywords unless you do regular research to know them and to stay abreast on new keywords.

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  • Be Specific And Target Minded

An SEO freelancer must know how to direct his or her search to the right place. You have to understand how to follow relevant trends and ensure you have a target audience. There are different patterns you'd have to use for different audiences.

  • Accuracy

You must be accurate in your estimations and permutations. You cannot rely on assumptions as an SEO expert. You have to know what to do at every given time. Your target audience must be reached accurately. 

OPPORTUNITIES FOR SEO FREELANCERS

SEO freelancers are sought-after by

  • Startups
  • Digital firms
  • Freelance platforms
  • Existing firms
  • Blogs
  • Online merchandise

DEMAND FOR SEO FREELANCERS

The demand for SEO freelancers is on the high side. There are many startups who want to become visible and carve out a portion of the market for themselves. There are existing firms who want more visibility and financial power. The blogs are not left out and of course, new freelance platforms are in the race too. These are factors driving the increase in demand for SEO freelancers.

Easy Answers

  1. Visibility
  2. Competitive advantage
  3. Accessibility
  4. Brand name
  5. Financial power

If you found this article helpful, leave a comment using the comment box below. Your freelance journey is always better with UpMyChain.

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